Blog

Ask any marketer what they dislike the most about email marketing and you’ll likely hear something about filters and the dreaded spam folder. We get it. It can be frustrating—after…

Chicago, IL – November 5th, 2021 – Omeda, the industry leader in enterprise audience relationship management and activation, today announced that it has been named a Top Workplace in the…

Curious about Apple’s new Hide My Email feature? Designed to keep Apple Mail inboxes free of spam, Hide My Email is a service that lets users keep their personal email…

While compelling content is still the biggest factor in increasing sales for publishers, a mix of targeted marketing promotions and online tactics can give subscriptions an extra boost. In an…

Chicago, IL – October 6th, 2021 – Omeda, the industry leader in enterprise audience growth, engagement and revenue, received recognition as finalists in several categories in both the 2021 AdExchanger…

Last week, we released a blog sharing our firsthand findings on how Apple’s Mail Privacy Protection release is going to impact email marketing. Since Apple has made this announcement, we’ve…

There are so many reasons to purchase a customer data platform (CDP). From the 360-degree customer profile, to the automatic integration of rich behavioral data into your audience database, to…

Apple made waves back in June when they announced Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices would be rolled out during the Fall of…

When it comes to CDPs, there are numerous benefits, many of which speak for themselves. In order to understand the benefits, let’s first define what a CDP is. A customer…

Last year, over 300 billion emails were sent globally. In the Omeda ecosystem, 4.7 billion emails were sent across 185,000 different deployments. While every one of these emails was a…

Knowing the value of first-party data and prioritizing it is what will set you apart from the competition. Accepting that not all data is created equal and acknowledging that first-party…

Have you ever been enjoying a nice, meeting-free Friday afternoon when an email lands in your inbox, filled with customer angst about trying to unsubscribe or change an address? You…

For Immediate Release:Omeda Contact:marketing@omeda.comSIIA Communications Contact:SIIA@methodcommunications.com Omeda Recognized by SIIA as Best Customer Data Platform (CDP) Omeda’s CDP Earns Prestigious Industry Recognition CHICAGO, IL (June 23, 2021) – Omeda’s Customer…

The key to a strong email deliverability strategy lies in consistency, continuous improvement, and most importantly—engagement. Engagement trends have a huge impact on deliverability, so fostering an environment ripe for…

The team drafted this blog after listening to questions that were coming in from diverse industries on how to track metrics and conversions. While there is not a singular marketing…