Blog

As data privacy continues to change and evolve, and become more pertinent for every business, implementing a way to gain consent from your audience members will be necessary. Consent management…

Web tracking is a powerful and useful element of audience marketing. Omeda’s web tracking script is something that is often set up, but never utilized at its full potential. Understanding the actionable data web tracking brings…

 While this holiday season will be different due to the pandemic, there will still be a flurry of promotional emails into your audiences’ inboxes. During this time of increased volume, creating a…

Growing your audience is always top of mind for brand and marketing professionals. Whether growth is driven by adding new names to your database or asking current members to update their…

CEO Jeff Heine and team to join Omeda as clients transition to the Omeda platform Omeda, the industry leader in enterprise audience relationship management and activation announced that they have…

Gaining Consent With the recent flurry of privacy laws (GDPR, and needing to opt-in) and (CCPA, needing to opt out), many are looking for new means to collect and manage…

As we move through 2021 and understand the importance of adapting, there is one thing that continues to be a theme in all of our conversations: the value of first-party…

Chicago, IL – OMEDA is happy to announce the new client partnership with MIT Technology Review. MIT Technology Review is a world-renowned, independent media brand, focused on providing discerning, trustworthy…

As website visitor traffic remains high, there is an opportunity to better engage with your website visitors. Whether this be capturing your unknown website visitors to convert them into new,…

We live in a society that thrives on having their voice heard. With our friends, with our colleagues, on our social media channels, at our jobs… the list is long…

With what seems to be a never-ending pandemic, we all are continuing to turn our in-person events virtual. By now, you probably have either run or attended at least one…

The CMP Solution Creates Further Consent Options for Brands to Comply with Data Privacy Laws Chicago, IL – July 16, 2020 – Omeda, the industry’s leading audience relationship management platform,…

Ignite Selects Omeda as Best Choice to Service and Extend Unique Group of Customers   Chicago, IL and Austin, TX– June 30, 2020 – Omeda, the industry leader in enterprise…

About Kristine Wyatt: Kristine Wyatt is a native Michigander, currently residing in the state with her husband and five-year-old son. Being from the Great Lakes state, water has always been…

About Kati Tucker: Kati Tucker moved out to Colorado 36 years ago and fell in love with the state. She has a 12-year-old daughter that she has been able to…