Maximize customer lifetime value with Omeda customer retention management software for audience development teams

Are you losing too many customers each quarter? Do you find yourself back at square one to replenish your pipeline over and over again?

Omeda gives the information you need to stay on top of your audience’s needs – and the tools necessary to win back your at-risk customers. Go beyond preventing customer loss and create truly exceptional customer experiences with Omeda.

Schedule a Demo

Omeda is trusted by the world’s top brands

  • Babcox
  • Gardner Business Media
  • North American Veterinary Community
  • Sosland Publishing
  • BNP Media
  • Annex Business Media

Omeda empowers audience development teams to improve customer retention

  • Please and retain your customers
  • Drive customer satisfaction with data
  • Proactively win back lapsed users

  • "We consolidated everything into a single technology stack on the Omeda platform. Our audience database members grew by 37%. We had 56% efficiency in email operations which is staggering for a small team… Guess what folks, that's what I call true growth, scale and efficiency in operations."

    — Roberta M., SVP of Product Development

  • "The ability to have one centralized location where we can store vast amounts of demographic, firmographic and behavioral data that we can activate instantly via email or off-platform in social and search is paramount to our business… the sheer amount of data Omeda is able to store gives us access to insights on our audience we've never had until now."

    — Paul D., Director of Audience

  • "From list management to the built-in Customer Data Platform and the email marketing platform to creating customized journeys for readers that push content depending on action to Social Media, web sites and additional email sends. Combining all of these features really helps when having to look at all the different platforms out there that can provide each of these services separately."

    — Kyle S., Director of Digital Media

Top 3 reasons audience development teams trust Omeda as their customer retention management software

Delight your customers and drive customer lifetime value with Omeda.

Please and retain your customers

Omeda’s CDP gives everyone in your team a single view of each customer. Everyone on your team can see a full history of each person’s interactions with your company and provide specific resources for that person.

  • Omeda takes in disparate customer data from each touchpoint — website and email to print and events, etc. — into one place. Data is automatically unified, cleaned and standardized so your profiles are always up to date.
  • Track each customer’s interactions with your company across channels, so you know exactly where you stand with each person in your audience.
  • Provide more relevant experiences with on-page personalizations, content recommendations and offers targeted to each person’s individual needs.

Drive customer satisfaction with data

You can’t give your customers what they need if you can’t see where they’re interacting with you and why. Omeda stores all your audience data in one place — so you’re equipped with the information you need to provide better customer experiences.

  • Omeda takes in subscriber data from every touchpoint — email and print to events and website — and stores it in one easily accessible database.
  • Create marketing segments with multiple criteria for more precise targeting and more relevant communications.
  • Data flows in and out of the platform via nightly file sweeps and API drops — so you always have the most current view of your subscribers. Reduce time spent on cleaning, transferring and manipulating subscriber data.

Proactively win back lapsed users

Losing 2 percent of your customer base every quarter may not seem like much. But even small drops can cause major damage before long. Omeda’s mix of audience insights and powerful marketing tools can help you pinpoint and re-engage customers before they leave for good.

  • Use insights from Omeda’s native CDP to identify lapsed and at-risk customers based on their engagement history across channels.
  • Proactively re-engage lapsed users using Odyssey, Omeda’s native marketing automation tool. Tailor re-engagement emails to each audience member’s past purchase history, interests, etc. to win them back.
  • Adjust the wait times and filters of your automated re-engagement for best results. Automate the re-engagement process and shift focus to deep work.

Ready to improve customer lifetime value with Omeda’s customer retention management software?

  • Please and retain your customers
  • Drive customer satisfaction with data
  • Proactively win back lapsed users

Want to See Omeda in Action?

Get a customized demonstration of how Omeda can help your business.

Schedule a Demo