How data management teams use Omeda for GDPR compliant email

You can’t keep your customer data safe if you don’t know where it is. We take in customer data from every touchpoint you use to reach your audience and manage it in one place. 

Our data management tool eliminates data silos so you can more easily separate opt-outs from your list and manage consent more easily. 

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Omeda is trusted by the world’s top brands

  • North American Veterinary Community
  • Endeavor Business Media
  • Golden Peak Media
  • Meredith
  • Babcox
  • Gardner Business Media

Why data management teams use Omeda for GDPR compliant emails

  • Manage compliance with a few clicks
  • Keep your customer data safe

  • "Omeda is a powerful service that can do many things. Organize your subscription databases for print products, e-newsletters and websites and maintain opt-ins/opt-outs to your specifications. They also mail e-blasts, website personalizations and email journeys to help monetize and increase your subscription database."

    — Greg R., Digital Projects Manager

  • "Omeda makes it fast and easy to run counts/queries and pull lists. Email Builder is also very easy to use. I love all of the reporting options and additional insights we get through the CDP."

    — Carolyn G., Audience Development Manager

  • "I love how many different options there are to engage with the audience and how low effort it is once a campaign is set up. We've seen great results and have really elevated our communication processes."

    — Laura Z., Business Development and Data Associate

Top reasons why data management teams use Omeda as their GDPR compliant email software

Manage compliance with a few clicks

You can’t protect what you can’t track. Omeda helps teams protect themselves from from regulatory risk and data breaches by taking in disparate customer data and managing it from one place. (Note: Using Omeda does not guarantee compliance with the GDPR, CCPA and other data privacy regulations.)

  • Omeda takes in customer data from every touchpoint — from events and email to print — then stores it in one easily accessible database. Get the most complete, current profile of each customer.
  • Instantly query a customer in our database to delete or edit their full profile.
  • Use Omeda’s native email and marketing automation tool to send emails and track unsubscribes. Each unsubscribe and complaint is recorded in Omeda’s CDP so you know where you stand with each user.
  • Obtain consent from website visitors via on-site messages or pop-up modals.
  • Easily separate opt-outs from the rest of your list. Use customer data from Omeda’s CDP to segment your audience based on GDPR-relevant criteria, like consent status or location.

Keep your customer data safe

Secure your internal and customer data without a sprawling IT team or separate software.

  • Grant, revoke and edit internal access to personally identifiable information from one location.
  • Set data retention policies and easily apply them to your full customer data set, including the automatic deletion of personal data.

Reduce regulatory risk with Omeda’s GDPR compliant Email Builder

  • Manage compliance with a few clicks
  • Keep your customer data safe

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