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Customer lifetime value (CLV) measures the total amount of revenue a company can expect to earn from a single customer over time. This can account for product purchases as well as …

Imagine leaving for a road trip with a print map from 1985. You might get to your destination eventually, but not without a lot of wrong turns, wasted time and unnecessary stress. Bad data has a similar impact …

With the start of a new year comes new goals, strategic shifts, and undertakings for marketers. As you prepare for 2023, it’s worth looking back on what worked for your…

Churn is a natural part of any email list. But left unchecked, unsubscribes can harm your email marketing metrics, campaign success and even your sending reputation. If you’re seeing a…

To gate or not to gate? It’s one of the hottest sources of debate among marketers, and for good reason. What is gated content? For years, gating content was seen…

Email remains one of the most cost-effective, successful and highest-impact marketing channels out there. But that’s only true if you’re keeping up with the digital marketing trends that drive results.…

As we approach 2023, two major marketing trends are emerging in marketing. Marketers will need to do more with less: 2022 has been defined by economic instability. Major industries have…

Personalization has become table stakes for digital customer experiences: According to McKinsey’s Next In Personalization Report, 67% of consumers expect companies to give them relevant product and service recommendations and…

Segmentation is one of the most effective ways to personalize your email marketing and ensure that your messages resonate with your audience.  Learn how to optimize your email marketing strategy…

Transactional emails – like welcome emails, order confirmations, and receipts – have an open rate of 40-50% and click rates of 10-20%, more than double the average for promotional emails.…

Are you worried that nobody’s reading your emails? Well, those fears might be justified: According to our research, only 33 percent of any list’s total known audience engaged in the…

CHICAGO – (November 04, 2022) Omeda Holdings, LLC has been awarded a Top Workplaces 2022 honor by Chicago Tribune Top Workplaces. The list is based solely on employee feedback gathered…

You spend precious time creating emails that will resonate and drive revenue for your business. But if your subject lines don’t convince audiences to read more, your campaigns could stall…

What is the best day of the week to send an email? Tuesdays, Wednesdays and Thursdays have traditionally been favorites, as marketers want to avoid the Monday rush and the…

For many B2B marketers, email performance is not just a sales metric anymore.  Today, the results of an email campaign drive marketing programs and automation, targeting deeper content and brand…