On September 20, 2021, Apple rolled out Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Since then, the Omeda team has…

Last fall, Apple made waves with the rollout of Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Immediately after this announcement,…

Curious about Apple’s new Hide My Email feature? Designed to keep Apple Mail inboxes free of spam, Hide My Email is a service that lets users keep their personal email…

Last week, we released a blog sharing our firsthand findings on how Apple’s Mail Privacy Protection release is going to impact email marketing. Since Apple has made this announcement, we’ve…

Apple made waves back in June when they announced Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices would be rolled out during the Fall of…

What’s Happening? In case you missed it, on March 25th Apple News+ was released on the Apple News app. This new service added over 300 magazines to the existing app. This…

A short decade ago, we thought social media would serve up a sustainable, loyal audience on a silver platter. But in the transition from a single print paper to infinite…

Clicks are the most important currency for any email marketer, whether you’re running ads in your weekly newsletters, trying to convert newsletter readers into paid subscribers, or trying to increase…

The spray and pray approach isn’t cutting it anymore. To win someone’s business, you need a deeply specific view of how that person — not the average person in their…

Measuring your email marketing success tells you how effective you are at engaging your audience — and driving business from them. In this post, we’ll tell you how to measure…

With the start of a new year comes new goals, strategic shifts, and undertakings for marketers. As you prepare for 2023, it’s worth looking back on what worked for your…

Email remains one of the most cost-effective, successful and highest-impact marketing channels out there. But that’s only true if you’re keeping up with the digital marketing trends that drive results.…

Are you worried that nobody’s reading your emails? Well, those fears might be justified: According to our research, only 33 percent of any list’s total known audience engaged in the…

You spend precious time creating emails that will resonate and drive revenue for your business. But if your subject lines don’t convince audiences to read more, your campaigns could stall…

Is your overall delivery below the Omeda average (97%)? Are your open rates low (<14%)? Do you have corporate domains that are reporting 0 bounces, 0 opens, 0 clicks, 0…