Blog

Querying Your Web Behavioral Data [Webinar] Class is in session! Learn from Alyssa Sands, Omeda’s Client Success Manager, on how to query your Olytics data. Alyssa will walk you through…

We had an exciting update with our 9/6 software release to Odyssey, our marketing automation solution which lets you bring your marketing efforts across multiple channels (email, social, and website)…

Optimize Your Webforms and Increase Conversions using Progressive Profiling For many media companies, finding the balance between acquiring your website users’ data and converting the users into tangible subscribers, leads…

As summer starts to wind down, a busy fall show season is getting ready to kick off! While we’d love to be everywhere, our travel budgets (and our families) cause…

Match Evaluation [Webinar] Class is in session! Learn from Nicole Backaus, Omeda’s Client Success Director, on how to use match evaluation. Match Evaluation performs a simple merge/purge allowing you to…

EPG Media & Specialty Information is a mid-sized publishing company based out of Minneapolis, MN. They publish a variety of magazines and newsletters that focus primarily on the motor sports…

Effectively use Omeda’s Web Form Builder, Audience Builder and Lead Gen tool to deliver leads to advertisers from a Whitepaper Download Action. You can get started by having your Account…

Like peanut butter and jelly (or gin and tonic if you prefer) some things just go well together.  Consider, for instance, Omeda and Drupal.  Both are best of breed digital…

People interact constantly with their devices. We have all seen the various studies indicating that attention spans are decreasing as the amount of information in the market is increasing. The…

B2B email engagement is a constant hot topic since it has such a direct correlation to revenue. One of the most frequent questions we get is “what is a good open…

Privacy centered around first party data is a topic that certainly isn’t going away. For those of you that exhaled when the GDPR deadline came and went, that was likely…

We talk with a lot of media companies and publishers. One of the most common questions as we work with people across the organization is: who is involved in driving…

Having people land on your content doesn’t indicate if they actually read it, liked it or were moved by it enough to forward it on to someone else. Counting all…

The 2018 Omeda Idea Exchange (OX2) was Omeda’s second annual client summit that took place April 30th – May 2nd in downtown Chicago. With 140 attendees representing 50 different media…

Facebook’s latest change reinforces the value of first party data for media and publishing companies vs shared distribution channels like social and programmatic. Most marketing/advertising campaigns will likely have at…