The publisher's roadmap to revenue in 2024

Google has postponed its plans to depreciate third-party cookies to 2025 as it addresses outstanding competition concerns from UK regulators over its Privacy Sandbox Initiative. The delay has given advertisers a temporary reprieve, but cookie depreciation still poses an existential threat to any publisher relying on programmatic ad revenue. According to research from Google Ad Manager, the top 500 publishers will lose an average of 52% of their programmatic revenue following the phaseout of cookies. 

So how can you prepare for a post-cookie world and secure your brand for the future? In this white paper, learn how to diversify your revenue streams and set your publication up for success. Here’s what you can expect:  

✅ tips on using first-party data to replace lost programmatic revenue
✅ ideas on how to create alternative revenue streams
✅ your game plan for creating an audience-first content strategy that drives engagement and income